Leila Lou by Rosie Jane started as Rosie's own personal fragrance she created. With the overwhelming requests from her clients and friends she started selling the fragrance in 2010 to a few stores in LA. Rosie named the company, Leila Lou after her daughter. “Scent is such an evocative sense. It brings up feelings and memories depending on where you grew up, vacationed, fell in love and so on. I love how powerful that can be.” Each product is made in small batch runs and hand filled in their Silverlake studio. Leila Lou by Rosie Jane products are cruelty free. Paraben, sulfate, phthalate & phosphate free, they use all recycled and recyclable packaging. Made in California.